Jo Madden

Jo Madden is a sports betting media personality and digital operator focused on breaking down betting markets, identifying sharp angles, and building engaged betting audiences.

I host Madden on the Line, on CrossCheck Media Inc, distributed globally through the Biz Talk Today TV network and major streaming platforms. Madden on the Line is a live sports betting show delivering concise market analysis, disciplined wagering strategy, and actionable insights designed for serious bettors.

I currently contribute on-air to WagerTalk/Picks & Parlays and BettingPros, providing strategic breakdowns rooted in line movement, market psychology, and data-backed evaluation.

My background includes live broadcast hosting with SportsGrid, where I developed the ability to translate complex betting markets into clear, audience-driven content.
Beyond on-air analysis, I focus on the business side of sports betting media — building audience growth and integrating performance-based partnerships with sportsbooks and platforms to drive measurable conversion and long-term value.

I understand the full ecosystem: content, credibility, conversion, and retention.

I’m open to partnerships with sportsbooks, fantasy operators, and sports media brands looking to align strong on-air presence with revenue performance